2010 Aston Martin One 77

The era of epic supercars is certainly not over at Aston Martin, with the carmaker confirming the development of a brand new flagship model late last year. A life-size mock up was then put on display at the 2008 Paris Motor Show to tease the public and start building interest for the car, which is estimated to cost a cool £1.2 million. The latest turn of events will see a technical showcase for the new One-77 supercar presented at this week’s Geneva Motor Show.

Aston Martin will essentially be presenting the bare chassis of the first production version of the One-77 in an attempt to showcase the engineering and design expertise behind the bespoke supercar. After all, the One-77 is being built not just as a halo car, but as an ultra-halo car, a sort of rekindling of the legacy of Aston Martin, plus a projection of the brand into the future. It's designed to be the most quintessential Aston Martin ever, and the most perfectly personalized car available.

[Source: Aston-Martin]